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| Back To List | FAQ(s) found under Marketing | Showing 1 Of 1 |
| Ten Marketing Tips to Increase Your Sales and Profits 2006-01-30 |
1. To make your business card an effective sales tool always include the following: 1) Your full name, so you can be contacted again. 2) Your company name, does the name convey the message of what the business does. 3) A tagline that describes what the business does. 4) Phone number, also any other important numbers (fax, cellular). 5) A physical address (not a P.O. Box). Don't run the risk that your business will be perceived as a fly-by-night operation. If you use a home address, put a suite number after it. If you do not want to use a home address consider using a mailing service. 2. When comparing your price orally to your competitor's, do it this way: When you mention the competitor's price, always follow it with the word "dollars." When you offer your price, just say the number. Example: "You're now paying ABC Inc. 215 dollars per case. Our price on the same item is only 198." 3. Stay in touch with your customers. If you don't, someone else will. Eighty percent of lost business is due to apathy after the sale. 4. Develop your own mailing list. Copy information off checks. Ask people to drop their business card or a piece of paper with their name, address, telephone number, and date of birth on it into a fish bowl. Have a weekly drawing to collect them. They are your customers. Keep in touch with them. Let them know when you are doing something special. 5. Thank-yous. Thank your customers for doing business with you. It builds customer goodwill. 6. Testimonials. Ask satisfied customers for some, but be prepared for the satisfied customer who will ask you to write it, then he or she will sign it. When customers see testimonials they gain confidence in doing business with you. 7. Follow up your last mailing within 30 days with another mailing. You will pull 40 to 50% of the first mailing. 8. Use postcards to get your message across. People read postcards 30 percent more often than other forms of direct mail. They cost less to mail than a standard first class letter. 94% of the public will read a post card. 72% will read all mail. 46% say their advertising mail is useful and 34.5 % will reread their mail at a later date. Readership of advertising mail: Opened/read- 1st class 58%, 3rd class nonprofit 53%, 3rd class regular 43%. Set aside/read 1st class 5%, 3rd class nonprofit 7%, 3rd class regular 8% 9. Look at your business through the eyes of a new customer. It allows you to see how your customers see your business, then make improvements. 10. Cleanliness and neatness. The way your store or office looks. You wouldn't want to do business with a company that can't or won't keep its place of business neat and clean. Your customers feel the same way. © 2000 The Freedman Company • 120 Wanda Way #106 • Hurst, TX 76053 • 817-282-0443 • Hurst, TX 76053 • 817-282-0443 |
| Related FAQs In This Category |
| • Ten Marketing Tips to Increase Your Sales and Profits |
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